Grocery Shopping in Iceland - The Blooper Reel

Grocery shopping is something I use to take for granted. Walking down the aisles, knowing where everything was located, and not even needing to glance twice at the labels, those where the good days.

I am here to tell you future expats (and you current expats know what I am talking about!) that once you move abroad grocery shopping is a whole other ballgame. Every time I step into the store it feels like I am on a mini mission and I have to overcome the challenges to succeed, like a game show, just not as fun.

It took some time but I feel like I finally have gotten the hang of grocery shopping in Iceland. So to celebrate my accomplishment of mastering grocery shopping abroad (trust me this needs celebrating) lets take a look back at a few of my not so finest moments in the grocery store.

American in Iceland

The Baker’s Yeast Mission

One morning, during the early days of my expat life, I finally had convinced myself to leave the house (aka my safety zone) and venture to the grocery store. I was feeling annoyed by the fact that I had to ask H for help with every last thing and I was determined to go to the store and find what I needed all on my own.

First thing on the list, baker’s yeast.

I headed down aisle after aisle until I discovered what looked like the baking section. There had to have been ten different types of packages that could have been yeast, awesome.

And to add to my difficulty they were labeled in not just Icelandic, but German, Danish, Swedish, basically all languages but English.

My solution to this problem was of course not asking someone who worked at the store, oh no, my solution was to buy three different kinds and test it out.

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I went home and got to work on making my bread, proud of myself for my grocery store success. My plan of attack was to chose a package, add it to the dough and go from there.

Well, I ended up using all three types of “baker’s yeast” I had bought, and finally on my third attempt the dough rised.

I didn’t say anything to H at first about my three attempts at making dough with three different types of “baking yeast”. That is until we were eating my freshly baked bread and I started busting out laughing and had to admit what I had done, and show him the other things I had bought.

Since H is super fancy and speaks Swedish and a bit of German (and here I am trying to master one language!) he checked out what I had bought. Turns out my other two attempts of making dough had been done with a powder for making juice and some type of gelatin, no wonder my dough wasn’t rising.

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The Soy Milk Mission
This was one of my first Icelandic bloopers and I am reminded of it every time I buy soy milk.

One morning I went to make my coffee when I realized I had used the last of my almond milk. This was a requirement for my coffee so I told H I was going to walk quickly to the store to get some. I shooed away his offer to come along, I could figure it out myself, how hard can it be.

Hard.

I headed towards the dairy aisle and easily found almond milk thanks to the clear packaging that didn’t require much translation. But when I saw the price I almost dropped the carton on the ground. So I made a new mission, find a cheaper option.

The first thing that came to my mind was soy milk. I started looking around the aisle and saw a carton that said súrmjólk, which to me looked pretty close to soy milk. So in my cart it went and I gave myself a little pat on the back.

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When I got home I proudly held up my súrmjólk to show H how successful I was on my own. H fought a laugh as best he could while he informed me that my first attempt to purchase something on my own had resulted in me buying sour milk, a sour yogurt type product, which was very much not soy milk. I got an A for effort at least.

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The Canned Tomatoes Mission
This happened just a few weeks ago, so I guess I don’t have grocery shopping completely mastered.

I had just returned from the store with all the ingredients I needed to make chili. These were all items I had purchased before so it so was an easy shopping trip where I actually knew where everything was.

As I was making the chili I opened the first can of diced tomatoes, one that was a brand I had used before. No problem. Then I opened the second can, which was a new to me brand of diced tomatoes since the store was out of the kind I usually buy, and poured it in.

Wait, was that a chunk in there… What just came out of that can?!

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With further investigation I realized that whole tomatoes where in the new brand of diced tomatoes I had purchased, umm I didn’t even know this was a thing!

I did let out a sigh of relief though when I realized it was still a tomato. I mean when some large chunk falls out of your canned goods it is a bit worrisome. I will be sticking with my normal brand of diced tomatoes from now on.

The Baking Soda Mission
Last Christmas I had been in Iceland about a month and wanted to make some cookies. Having just moved in with H, who had a pantry lacking any baking ingredients, a trip to the grocery store was necessary.

Our grocery store trip was going just fine and I easily was able to find all the items on my list. That is until we came to baking soda.

Me to H: Okay the last thing I need is baking soda, what is that called in Icelandic?

H: Baking soda, what is that?

K: You know, it is the white powder you put into things when you are baking.

H: Oh like powdered sugar

K: No, it isn’t sweet, it is something that makes baked goods rise.

H: So like flour?

K: We are never going to find it are we

I mean have you ever tried to describe baking soda to someone? Let me just say it is really difficult!

Long story short, this conversation continued for some time, we wandered up and down the baking aisle for far to long, I finally made H call his mom to describe it to her, and one minute after that we found matarsódi (baking soda) and finally ended our baking soda mission!

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Oh expat life, you are one big blooper reel. If you couldn’t tell already by my first Icelandic blooper reel post, Icelandic totally frazzles me, even when I am shopping!

Question of the Day?
Have you ever gone shopping in a foreign country? What products have you accidentally bought?

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  • http://ofgoldenroses.blogspot.com/ Sara Rose

    Hahahaha, I had trouble in a UK grocery store, I can only imagine shopping in a store where everything is in a foreign language!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha, it is an adventure for sure!

  • Jen

    I always had google translate open during my first days of shopping in Denmark or else I probably would have come home with some strange stuff. I had to not shop at one store near my house because it was a mobile phone dead spot.

    Since I’ve moved to the UK things have been much easier although I did have trouble trying to explain Crisco to a woman working at the local Tescos. Shortening apparently isn’t a word used in UK English - she kept asking me why I would want to make biscuits (cookies) shorter? Haha

    • http://jamiewrit.es/ Jamie

      Haha, I also had to avoid a grocery store in a dead spot! There was a new one built underground connected to our subway stop and it was so nice, but I could only use my phone to translate at one far corner of it. I griped over this many times and often chose not to go there because of it. Then one day I went anyhow (everything there was cheaper, hard to justify not going) and saw that they suddenly had free wifi. Customer gained!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Actually, the sour milk thing was what google translate told me was soy milk ha, but google translate for Icelandic is slowly improving.

      Too funny about the shortening, ha make the cookies shorter lol.

  • http://www.somethingsaturdays.com/the-blog.html Elizabeth @Something Saturdays

    Haha! I found that grocery shopping in the Netherlands just always took so much longer than grocery shopping does here. I used to Google the name for unusual ingredients before I left the house but sometimes the translation wasn’t right. I’m not sure if I outright bought the wrong thing or not. I’m sure I did though. I just can’t remember.

    And my ex-boyfriend was really into cooking so that’s how I came to know whole tomatoes in a can. They’re supposedly “higher quality” than diced ones and he just used to open the can and stick a pair of scissors into the can and chop them up that way… I use diced tomatoes now. haha

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      That is the problem here as well, sometimes the translate is so far off! It does just take me a bit longer to grocery shop.I had no idea about the whole tomatoes in a can, I was so freaked out at first when that chunk came out ha.

  • http://www.adiamondwithsapphires.com Ashlen Mathew

    I literally just snorted with laughter reading the part about using gelatin and juice powder in your bread! I can’t imagine trying to shop in a foreign language. I would like to think I could get by with my rusty French if absolutely necessary, but I’ve never given it a try. It’s difficult enough for me to get my husband to find the correct stuff for me at the grocery store, and we’re doing it all in English!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha, it was definitely a language blooper for sure lol. Shopping in a foreign language always proves to be an adventure.

  • http://snowintromso.com/ Van @ Snow in Tromso

    The first time I visited Norway on my own I purchased a sandwich at the airport. Since I’m vegetarian I tried to find something without meat and judging by how it looked, it seemed to be vegetarian. I couldn’t read what it said on the package at that point so I simply bought it. Don’t need to explain how not vegetarian it was, do I?! :D

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha, if it is anything like what you would get in Iceland not at all. It seems near impossible to find vegetarian options.

  • http://www.rhymeandribbons.com/ Amanda @ Rhyme & Ribbons

    Baking soda is England is called “sodium bicarbonate” which makes sense, but Sam had NO idea what I was talking about the first few times I brought it up! x

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      It was such a difficult thing to describe, baking soda in England sounds like a chemical I would have to learn about in chemistry or something ha.

  • http://afastpacedlife.wordpress.com/ Elle

    Oh, this brought back memories of grocery shopping in Germany. I don’t think I’ve ever accidentally bought a wrong item, but I remember looking for spinach and being told that I needed to wait for spring for it to arrive (it was Dec). Trying to go shopping on a Tuesday, but the store was closed because unless you were in a city or a big town, apparently they’re closed on Tuesdays. Trying to go shopping during lunch time, but it was closed because you know, the people in the store need to eat lunch too. Trying to go shopping after 4 pm, but can’t, because you guessed, they were closed because they need to go home too. Thankfully there was a bakery next door, otherwise I would have starved to death.

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      How interesting about being closed on Tuesdays, I wonder why. Thankfully the store near us is open until 8 but most close so early as well!

  • http://www.marieaway.com Marie King

    Very entertaining post! I’m trying to do an Iceland-on-the-cheap trip in April, so I should do some brushing up on some grocery-shopping terminology. I never even considered before that it could be a hit or miss thing! Although, I have messed up buying food in Korea. Normally, I have an idea of what I’m looking for, but I don’t actually know what it is-just what it looks like (something someone else ordered or made and I was trying to replicate without knowing the name of).Been wrong more than right in those situations!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      I could only imagine it being difficult buying food in Korea. I have several friends who have taught English in different places in China and their stories about grocery shopping are hilarious. How exciting for your up coming trip to Iceland!

  • http://whattheelleblog.blogspot.com/ Elle @ WhatTheElle

    I learned the hard way that whipped cream is called “squirty cream” in England…try saying that to an employee with a straight face.

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Hahaha, I would not be able to say that with a straight face, I can’t even read this without laughing lol.

  • http://herewegeauxblog.blogspot.com/ Lauren @ Here We Geaux

    Oh this is so funny! It’s making me glad I had food provided during my 5 week French immersion session in Nova Scotia 11 years ago. LOL.

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Ha yes, I wish someone would have done my food shopping for those first few weeks lol.

      • http://herewegeauxblog.blogspot.com/ Lauren @ Here We Geaux

        I bet!

        Lauren
        Here We Geaux

        Subject: Re: Comment on Grocery Shopping in Iceland - The Blooper Reel

  • http://www.seeyouinaporridge.com/ Kristen @ SYIAP

    seriously, even from Aus to US there are problems. some things just don’t exist here, and obviously there are things here that we don’t have at home and I have no idea what to do with them lol. I can’t imagine how I would do with a language barrier as well, though your stories are so entertaining :)

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      I had a problem in Australia as well. So interesting how different things are in each country! I of course replaces those items I missed in Australia with Tim Tams and lollies ha.

  • http://cateaclysmic.blogspot.com ❤Cate❤

    Normally I’m ok when shopping as I just go for things I recognise like fruit and cookies although when I was in Spain I did pick up vinegar instead of oil…. yeah my eggs tasted kinda weird that morning lol!

    ♥ Cateaclysmic ♥

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      It seems to be the baking ingredients that I tend to buy the wrong thing of, those are the trick ones. I can only imagine the eggs had a bit of a tang to them ha :)

  • http://www.travelfearlesslyblog.com/ Christa

    On a volunteer trip to Peru I was staying with a host family and we all went grocery shopping together one evening. My husband and I decided to buy laundry detergent so we wouldn’t have to keep taking our clothes to the lavenderia. When we got home we displayed what we bought and our host family laughed and told us that we had bought dish detergent instead! At least they were kind enough to tell us before we started a load of laundry :)

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha, at least you guys got some type of cleaning detergent. And good thing they told you before you started washing your laundry!

  • http://www.alkeksabroad.com/ Courtney {Alkeks Abroad}

    I honestly don’t know how you do it, I would get so overwhelmed. I feel pretty lucky that our only barriers grocery shopping here are a few different terms (why is cilantro called coriander here? Then what is what we call coriander??).

    • http://guntersabroad.blogspot.com/ Jamie | Gunters Abroad | Fit F

      Coriander here too…what??

    • http://confuzzledom.wordpress.com/ bevchen

      Uh, that’s a very good question… what IS what you cann coriander? I didn’t realise Americans called ANYTHING coriander!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      This is so interesting, H hates cilantro but he always calls it coriander, but in the states it is the spice. I did some investigating

      “Cilantro or coriander not only has two common names, but two entirely different identities and uses. Cilantro, Coriandrum sativum, describes the first or vegetative stage of the plant’s life cycle. After the plant flowers and develops seeds, it is referred to as coriander.”

      Fun fact for the day ha.

  • http://maybii.blogspot.ie/ Taís

    I`m a big fan of your blog and this is my first comment here (yay), I was always shy to say something, but I know how you feel and wanted to share my experience with you.. I`m laughing here remembering my days in Iceland, everyday was a new adventure at the grocery store, and I have to admit that I liked this, I don`t know, was a big challenge and a nice experience.. well, before you figure out that what you have is not exactly what you were thinking.. hahaha I wanted to buy beer, but I didn`t know you can`t find beer at the grocery store, you have other kind of store for this. Then I found a very cheap `beer`, at least the can was exactly like a beer can, but I didn`t ask anybody, just was surprised and happy to find a cheap beer in Iceland (silly girl!), I bought 4 cans, and my friends bought more, and we were happy to think we had beer for that stormy night when we finally tried that and it was not beer at all! Was funny, when my friend tried it first and said `well, the beer in Iceland taste different` hahahaha just after finished the first can we were told that it was a `holiday drink` for Christmas. But I didn`t like that drink, so was a waste of money. It`s a very difficult mission to shopping in Iceland, and I agree with you that you have to celebrate when you can just go and back home with everything you need and not something else :P

    ps: never stop blogging! <3

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Thanks for commenting Tais! How long where you in Iceland for? I know exactly what your talking about for the holiday drink, I am not a fan of it either. Thanks so much for reading!

  • http://guntersabroad.blogspot.com/ Jamie | Gunters Abroad | Fit F

    Baking soda is bicarbonate of soda here? Weird and my favourite was trying to explain Crisco to the grocery lady! You have it much worse!! My fave tool….Google :)

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      That just sounds like a crazy science word to me ha. Google translate for Icelandic is a bit umm well not always the best option ha. When I bought the sour milk I had actually entered it into google translate and it told me it was soy. It is slowly improving but not always the most reliable source for me.

      • http://guntersabroad.blogspot.com/ Jamie | Gunters Abroad | Fit F

        Google needs to get with it!!

  • http://confuzzledom.wordpress.com/ bevchen

    H doesn’t know what baking soda is? I’m guessing he doesn’t bake…

    Do you not get tinned whole tomatoes in the US? I buy them sometimes when the supermarkt is out of own-brand pre-diced ones (the other brands are SO EXPENSIVE!) and I can always just break them up myself. BUt I’ve never questioned their existence in Germany because we have them in the UK as well.

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      He kept thinking I wanted baking powder and he didn’t know there was two options, it was quite the challenge explaining it to him ha. I have never seen tinned whole tomatoes, only diced so it was a first for me.

  • http://luyoutravel.blogspot.com/ Elizabeth Georgian

    I wish that J and I had someone to translate for us when we go grocery shopping! After over a year and a half of living here we still end up with weird stuff that we didn’t mean to buy. Most recently was a thing of cheese with a picture of a goat on top. We figured goat cheese! Just what we wanted. After opening it at home and eating a piece just to test we found out that it was definitely not goat cheese. Not even sure what it was, but it was yuck.

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha oh I hate when that happens and I buy something thinking it was one thing and it most definitely is not.

  • http://bailiehemborg.com/ Bailie @ The Hemborg Wife

    Yep Fredrik did not believe me that a recipe could use both baking powder and baking soda as he thought they were just the same thing. The Swedish word for chicken is kyckling which my mom figured out pretty fast when she was visiting so we were grocery shopping and all of a sudden I was like mom what is this in the cart for as she just saw a sales price and the word for chicken but it was like a whole pound of chicken livers and I was like why did you think the chicken was so dark??!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha, I know same here, H just did not get the fact that a recipe can use both things in it! I have a friend who just moved here recently and she wanted to tell her husbands family what they bought for dinner but instead of saying grilled chicken she said grilled kittens ha. Expat life is full of bloopers!

  • http://www.chicadeedee.com/ Dannielle @ Chicadeedee

    In England they bypass baking soda (which is called bicarbonate of soda) and baking powder a lot of times and just use self raising flour. But then you’ve always got to have two kinds of flour on hand and what if you use the wrong one? Baking problems. We had the sour milk problem in cyprus, sooooo gross!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      That sounds confusing, I would have some baking fails for sure!

  • http://www.brookemeaganjones.com/ Brooke Jones

    Haha there shouldn’t be so many options! I have enough trouble finding everything at the grocery store in my home country! I remember travelling in France by myself and thinking I would just buy some groceries. Apparently even buying bread, fruit, and cheese was too overwhelming and I basically ate nothing but these granola bars I found for days!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha when I travel I tend to find a few items that I can live off of and only buy those the rest of the time ha.

  • http://www.wherenothingelsematters.com/ Crystal

    This is so funny Kiki… The yeast blooper takes the bread though… Oops sorry I meant cake. Takes the cake

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Hahaha love it!

  • http://prettythingandco.com/ Madaline

    HAHA. Love this. Luckily in Italy I have basically one choice FRESH (fruit and veggies) rarely anything fun or in boxes. My only grocery store prob is the grumpy cashiers. Or the cashier boys who like to wink at me over my toddler. So creepy )(maybe they figure I need an ego boost or something?)

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Yes, the cashiers are so grumpy here as well, and they scan the food so quickly and want your money right away I am always just rushing to bag my things. And ha the creepy cashier boys for sure!

  • http://www.beingleanna.com/ Leanna @ Being Leanna

    Lol! At least you’ve had more success trips than failures. The bloopers are fun to read about though! Describing baking soda is rather hard to do!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      I am glad to finally have the hang of grocery shopping mostly down now. And really, baking soda was so difficult to describe ha.

  • Aaron F

    This was great! I especially loved the canned tomatoes story - haha! You are so much more gracious about these things than I would be. I’d probably dissolve into a pool of tears out of frustration! ;)

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha thanks! There have definitely been a few tears, and some meltdowns at the store have happened ha.

  • http://www.clemandmarcella.wordpress.com/ Marcella ~ WhatAWonderfulWorld

    Haha, this made me laugh! Aren’t supermarkets a mystery? I used to struggle in Chile as I felt like all the aisles were really confusingly arranged, but actually you just get used to how they are in one country. I’m glad your bread rose in the end!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      They are such a mystery ha. When they rearrange the store aisles then I have to start all over again figuring out where things are ha.

  • http://jamiewrit.es/ Jamie

    Locals NEVER understand this problem! The first couple months were disasterous for me food-wise. I didn’t really have anyone I could ask, so I’d just spend an hour google translating on my phone as I went. Every trip was such an endeavor, it’s so hard to understand for those who haven’t had to do it alone for weeks and months on end! Whenever my husband’s department gets a new foreign worker, I offer to take the wife grocery shopping. It’s seriously so underestimated, especially those initial jet-lagged trips.

    And so funny you mention the sour milk mistake! As soon as I saw the Icelandic word for it, I know what it was (similar in Swedish) and while I don’t drink coffee or buy that stuff, my husband got that once by accident (I think in just the first week we lived in Sweden?) and not only that, but added it to his coffee AND drank a nice big gulp. Blah! Sure didn’t make that mistake again.

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha oh that is to funny to hear your husband drank some ha. Grocery shopping finally isn’t at overwhelming to me but what a different experience it is doing it abroad!

  • http://dianadegzz.blogspot.com/ Diana

    There is a story behind it, but I bought brown sugar thinking it was bread crumbs my first week in Germany.

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha, I can totally see how this could happen.

  • http://tidethatleft.blogspot.co.uk/ Amy @ the tide that left

    Your gifs are perfect! I used to have loads of fun shopping in Moscow. By fun, I mean it was sheer hell!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Thanks Amy! Ugh I know right, I am so glad I am finally used to grocery shopping here so it doesn’t feel as stressful as before.

  • http://www.thebartlettsabroad.blogspot.com/ Erica @ thebartlettsabroad

    I had the same tomato plopping out of the tin experience - somehow even though they’re just peeled tomatoes, I still find them quite gross…

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Haha, yes, tomato’s plopping out of a can is exactly how I would describe them, and I find them quite gross as well!

  • http://readtravelbecome.com Mere Salazar

    Haha, I love that the house was your safe zone! Totally agree with that one :)
    Ew, the soy milk story… so glad you didn’t drink it! And baking soda! My husband had never seen it before and had no idea what to use it for, but thankfully I brought a box with me when I moved here! Random, but I have used it so much. You really do realize the little things we Americans take for granted when we’re overseas!

    • http://unlockingkiki.com/ Kaelene @ Unlocking Kiki

      Baking soda is such a random thing that is so difficult to explain to someone who has never used it!